What happens after you flag an ingredient
See the exact moderation pipeline, response times, and escalation paths so you always know where your report stands.
Moderation stages
1. Flag submitted
Report any ingredient, label mismatch, or misleading marketing claim from the product detail screen. Attach photos when possible.
2. Triage & auto-checks
We run automated database checks (banned lists, allergen libraries) and assign a risk score within minutes.
3. Human review
Moderators with chemistry and regulatory backgrounds investigate evidence, contact brands if needed, and decide outcomes.
Response timelines
Under 2 hours
Critical safety concerns (e.g., contamination, counterfeit) get escalated immediately and paused for all users until resolved.
1 business day
Standard formula disputes, sourcing claims, and missing certifications receive a written response inside the app inbox.
Up to 5 business days
Complex lab verification requests require sample collection or brand statements. We keep the status visible inside the report thread.
Safeguards
How we keep verdicts clean
Community transparency
Every report shows anonymized status updates so other shoppers know what is pending and why.
Evidence standards
We only change verdicts when documentation is verified: COAs, regulator recalls, or two independent lab readings.
Escalation path
If you disagree with an outcome, reply in the thread and it routes to the Trust & Safety lead for secondary review.
FAQ
Community reporting basics
Can brands see who reported them?›
No. Reports stay anonymous unless you explicitly opt in to share your contact details for follow-up testing.
What proof should I include?›
Clear photos of the label, purchase receipts, and any lab results drastically speed up moderation decisions.
Do reports affect my score?›
Submitting accurate reports boosts your community reputation badge but never impacts your personal scan history.
Need to escalate directly?
Trust stewards monitor inboxes 7 days a week
Email trust@zeta.app with your report ID, screenshots, and any lab attachments. We respond in under 12 hours and can hop on a call for severe cases.